开屏广告

OPEN SECREEN AD 

开屏广告

Baidu open screen refers to the Baidu APP open screen advertisement (Baidu APP), which can be clicked in the full screen state. After clicking, it can either jump to the mobile webpage specified by the advertiser, or directly jump to the page specified in the advertiser's App.

百度开屏是指百度APP开屏广告（百度APP），在全屏状态下可点击，点击后既可以跳转到广告主指定的移动网页，也可以直接跳转到广告主App内指定的页面。

- Screen opening and information flow to achieve resource-level access, double efficient access, create an immersive user experience, and deepen the user's brand impression.

- 开屏与信息流实现资源层级的大通，双重高效触达，营造用户沉浸式的体验，加深用户品牌印象.

- Advertisers can provide story materials for United Investment products, provide users with two episodes of advertisements, better deliver brand content, reduce users' resistance to similar materials, and increase the interest and effectiveness of advertising.

- 广告主可以针对联投产品提供故事性的素材，为用户提供两集广告，更好的传递品牌内容，减少用户对相通素材的抵触心里，增加管广告趣味性和有效性.

- According to the different behaviors of the people who open the screen, they can be touched twice in the information flow environment.

- 可以针对开屏曝光人群的不同行为，在信息流环境里面对其进行二次触达.